Brand
Vyira is where Telugu Padmashali heritage meets effortless modern dressing.
Inspired by a family tradition that respects fabric, feel, and finish, Vyira creates clean, comfortable clothing designed to feel right from the first wear.
Brand legacy
A story of fabric, feeling, and quiet pride.
Vyira begins with a simple idea: what you wear should feel easy, refined, and natural from the moment it touches your skin.
Founder
Vinay Vemula
After 15 years in IT, Vinay Vemula chose to build something closer to home. Vyira comes from his desire to create clothing that looks clean, feels comfortable, and brings quiet confidence to everyday life.
Textile roots
Telugu Padmashali heritage
In a Telugu Padmashali family, fabric is never just fabric. It carries care, skill, and pride. That traditional respect for cloth and craftsmanship still guides Vyira today.
Promise
Made to feel right
Vyira brings that spirit into modern design through clean silhouettes, soft comfort, and thoughtful fabrics. The goal is simple: instant connection, great feel, and elegance by nature.